Biography
Dr. Anvita Kumar is a Senior Lecturer in Marketing and Advertising with teaching experience for both undergraduate and postgraduate programmes.
Her main areas of teaching interest are Consumer Behaviour, Global Marketing, Contemporary Issues in Marketing and Applied Marketing. In addition, she has successfully led marketing placement projects Internship Academic Tutor for her department.
As part of the academic team in SMM and in capacity as subject expert, she has also contributed to the successful development of a new postgraduate Marketing course: MA Brand Management, which will run from 2016-17 academic year. As of September 2015, she is leading the socio-cultural stream of Carnival overseeing the projects and their successful alignment with Carnival objectives, timelines and research outputs and dissemination.
Her research area is embedded in Branding, Consumer Behaviour and Consumption choices.
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