Narek Grigorian is an Assistant Lecturer in the school of marketing and management. Narek has graduated from Warwick Business School (2013) with a master’s degree in marketing and strategy and from the University of Macedonia (Thessaloniki) with a BA in Business Administration with a distinction (2012). Prior to Coventry University he was working in the National Bank of Greece while he has been a teaching assistant in accounting and finance courses at the University of Macedonia. Narek is teaching marketing communication, brand and corporate communications, marketing management, consumer behaviour and marketing principles to undergraduate students while he serves as a project supervisor for both undergraduate and postgraduate students. His research interests revolve around international marketing, consumer-brand relationships and product placements and he has participated in international and European conferences where he presented the outcomes of his research. Narek is currently associate fellow of the higher education academy and a member of the Academy of Marketing.