In a team of 5 design a high speed sustainable luxury gigayacht using a Design-Driven Innovation approach, informed by the cultural specificity of luxury in the Middle East and based on the BMT 290m stabilised mono-hull platform.
In doing so develop a conceptual design approach to support the evolution of the gigayacht towards a less egocentric product, informed by the design practices of the cruise ship industry. Thereby addressing the market sector between super-yachts and ultra-luxury cruise ships, based on an Uberfication of ownership and charter by ultra wealthy millennials in the Middle East market.
Contemporary trends in cruise ship are rapidly evolving towards spectacularization and dematerialization. Entertainment is a core focus for cruise companies, immersing the passengers in a range of emotionally engaging experiences, which continuously change in space and time. This should be achieved through the use of large adaptable spaces, and the creation of a continuous passengers’ flux along the ship in an urban-like environment, where different design languages meet.
Interact, engage and collaborate with professional designers from the following sectors: superyacht(Feadship); cruiseship (De Jorio Design International) ; interior (Hanze), that they would have not otherwise have the chance to work with.
Share understanding of one another’s societies, ways of living, and perspectives to develop valuable intercultural skills and mutual understanding of the constructs of luxury within the design process.
Observe, listen and learn about differences in communication style, non-verbal cues and body language; increasing their intercultural communication capacity for understanding and managing interactions in diverse, complex and novel scenarios relating to New Product Development (NPD) and the implementation of a Design-Driven Innovation (DDI) framework.
Experience, interact and gain insight into cultural differences in human relationships, behaviour and communication that are relevant to the design discipline; enhancing their ability to effectively manage and appropriately respond to diverse opinions, beliefs and values that might be different to their own.
Develop digital skills that are key to life in the 21st Century, especially those that will enable them to participate in team-work involving networks of geographically-dispersed professionals. Through the use of Facebook and Skype.
Forum-posts to Facebook to communicate and critically review design research and design concept development through peer review and dialogue with design professionals.
Focus group to discuss learning and communication development at the various gateways of the project.