Global Advertising

Global Advertising

United Kingdom / United States

 AIM OF THE PROJECT

  • Discuss and demonstrate awareness of the impact of advertising in a global context
  • Understand why global and adapted advertising approaches are effective for and employed by relevant countries

OIL ACTIVITIES

Five weeks of interaction to gather information for their CW report

Liaise with appointed student in the USA to gather research on a global brand’s advertising to compare and contrast.