Project Overview

Over the five days from Monday 13th March –Friday 17th March 2017 students will be taught on the module: International Business, and will be exposed to four Lectures followed by four seminars developed and delivered by Sathees Kunjuthamby who is invited at TBS as a Guest Lecturer from 13th March-17th March.

Sathees will deliver the lectures as well as lead the seminars. The lectures will be delivered in an interactive fashion where students will be engaged. At the same time, students will also participate on a OIL Project between CU and TBS, where those case study analysis, seminar outputs and lego-go-go outputs will be shared.

OIL Outcomes

1)Demonstrate an awareness of the challenges and drivers for companies to operate internationally
2)Demonstrate an ability to build a metaphorical model for an area of business in an international business context that could be improved by disruptive innovation.
3) Critically analyse case studies to understand the real business environment and to identify new channels of business opportunities overseas

OIL Activity

Week 1: Opening the OIL Project:

Activity 1

LEGO A GO GO: This is an interactive and engaging Beyond Flipped method for problem solving, regardless of discipline. Application of this method results in a rich environment that facilitates deep learning.

Students will be asked to build a metaphorical model for an area of business in an international context that could be improved by disruptive innovation. Students can either work individually or as a group. Lego bricks will be provided. It`s more about the narrative contribution and students should be prepared to give a 90 second pitch.

Students will be given 25 minutes to complete this task and are expected to present their metaphorical model by giving a 90 second pitch.

Sathees will provide a brief presentation about the LEGO activity and the beyond flipped method and how this activity should be executed.

Activity 2

Group formation and Case Study Analysis I
Students will be grouped (max 5 Students) at each university. The groups are required to read a case-study (will be uploaded onto our Facebook page) and will be supplied with a number of questions that need to be approached. Students are asked to upload their video presentation on Facebook for formative feedback.

Facebook:
• Presentation Slides and the video group presentation need to be uploaded on Facebook; Students can also decide to use flipcharts to present their findings,

Case study I: The IKEA Approach

Case study questions will be uploaded onto Facebook.

Activity 3

Group work Case study analysis II

Students will be encouraged to work in the same group but are happy to form new groups (max 5 Students) at each university. The groups are required to read a case-study (will be uploaded onto our Facebook page) and will be supplied with a number of questions that need to be approached.

 

Facebook:
• Presentation Slides and the video group presentation need to be uploaded on Facebook; Students can also decide to use flipcharts to present their findings,

Case study I: Wanda Case Study

Case study questions will be uploaded onto Facebook.

OIL Outputs

Presentation slides + Lego Go Go models + narrative + 90 second pitch presentation + Case Study analysis outputs (flip-charts)

 

Picture: unsplash.com