‘Blog’ is short for ‘web log’ – basically an online diary or journal created by someone to record in writing their thoughts, feelings or views on a specific subject or on life in general.
Usually appearing in chronological order, with the most recent post at the top, a blog can be informative, amusing and often contentious (and sometimes quite tedious). It can contain photographs, cartoons or just text.
It can also have links to other websites or blogs – either ones on similar subjects or ones that are just liked by the blogger and recommended to anyone interested.
Many bloggers invite, even positively encourage, readers to leave a comment about their blog posts, which can then be seen by anyone visiting the site. This interactive, fast-changing approach makes it a fascinating mode of expression and one that’s increasingly popular. It’s believed that, in early 2011, there were more than 150 million public blogs on the internet.
A blog’s key features and benefits