Definition – Tumblr is a fusion of social network and blogging platform. The name derives from the term “tumblelog,” which refers to the short blog posts – themselves called microblogs – the site is optimized for. Tumblr’s major differentiator is the free-form nature of the site and the ability of users to heavily customize their own pages. This is the exception to the rule, as nearly all other social networks have standardized profile pages with limited design flexibility.
A multi-purpose network – Tumblr’s lack of limiters or rules on the forms and types of content that are created, as well as the design of the page where such content is posted, defies a singular definition. The company itself says Tumblr is both easy to use and hard to explain, due to content ranging from text and .gif files to music and videos that address specific fan groups, subcultures, businesses, social issues and other concerns. Ecommerce stores are certainly included in this wide-ranging list.
Tumblr’s overall flexibility is an attractive feature for ecommerce store owners who want to create a specific look, focus on details of design or strongly emphasize their brand. The social media aspects of Tumblr mean that content is liked and shared, and a business page is easily followed by interested Tumblr users.