Culture Collision

Culture Collision

China / United Kingdom

Project Overview

This project responds to the successful City of Culture bid and will see Coventry based students explore their experience as a student within the city.

They will compare their experience with that of their peers in Hangzhou, China at our partner institution, ZUMC. Students will undertake research, development, product realisation and photoshoots while exchanging ideas at each stage in the process.

The outcome will be collaborative, cross cultural visual exhibition celebrating colliding cultures from both cities and demonstrating CUs Fashion International influence and aesthetic.

Our partner at ZUMC is Tian Tian Sun.

OIL Outcomes

A visual exhibition that can be presented Internationally and digitally.
Students in both Coventry and Hangzhou will explore their own cultures and will learn about each other. This should increase student mobility in both directions with UK based Enhancement Year students having the option to undertake placements in Hangzhou and Level 4  ZUMC students have the opportunity to complete their 4th year of study in Coventry.

OIL Activities

Visual primary research into own locations, Design Developments based on each other’s research, toile development based on design development, photoshoot based on product outcomes. The process will be collaborative throughout.

Type of interaction: primary research, collaborative design, written correspondence, file / resource exchange, Skype correspondence.

OIL Outputs

Prototype products, photography, record of communication (e-mail), video (Skype record & possible Fashion film outputs)

Method of capturing intercultural development

Module learning outcomes reflect international collaboration:
1. Demonstrate the ability to operate and work as part of a team and within a global context.
2. Evidence intercultural awareness and competence through international engagement with a fashion project.
3. Show an ability to use appropriate language and presentational skills to analyse their experiences and to communicate conclusions.
Students will produce research and development sketchbooks, communication files, visual portfolio boards and final photographic outputs.