Global Pitch Project

Global Pitch Project


Belgium / Finland / United Kingdom

In 2015-16 this project also partnered with institutions in Finland.

Project Overview

This project aims to raise intercultural awareness and develop the business communication skills of undergraduate international Business students. Using One Drive, it involves collaboration between International students at CU and students from institutions in Belgium.
The groups communicate with their peers online to establish links and then pitch a product from their own country targeting a new market. Students respond to comments about the pitches. Feedback is provided and participants reflect on the skills gained during the process.
The project aims to broaden the international experience for those students involved as well as enhancing their employability profile.

OIL Activities

  • Establishing links via Dropbox and Skype
  • Pitching a product via a video presentation
  • Asking questions/providing comments
  • Reflecting

OIL Outcomes

  • To collaborate in an international online project with students based at universities in other parts of the world
  • To gain integrated communicative skills practice
  • To become more aware of intercultural communication
  • To consider the issues involved in pitching a product to a global market
  • To enhance employability skills
  • To reflect on and evaluate their experience and skills gained


  • Videos of 4 product pitches
  • Forum discussions between participants

Capturing intercultural development

  • questionnaires
  • face to face interviews