International Strategies of Universities

International Strategies of Universities

Korea / United Kingdom

Project Overview

Continuing the main theme of 366SAM (Critical Issues of Globalisation) and keeping pace with the University’s internationalisation, students can think about international strategies for Coventry University.

Coventry students will discuss how to establish another Coventry campus in Korea and Konkuk students will discuss how to establish Konkuk campus in the UK. They will choose a city in each other’s country and identify the right international strategy such as joint-university with another local university or starting from scratch.

As Konkuk students are not from Business and Management background, Coventry students can learn a new perspective and students can compare each other’s strategies and the reasons behind. By identifying the right location and the right entry strategy, Coventry students can learn about Korean geography, economic situations, culture and the educational market.

OIL Outcomes

After the project, students are able to:
1. demonstrate an awareness of the necessity of globalisation in the HE sector.
2. critically analyse internal and external factors of the educational sector in Korea.
3. demonstrate intercultural competency and understand different perspectives.

OIL Activities

1. Self-introduction using a book cover template. Imagine that you published a book. Use and design your own book cover and an author introduction page including why you wrote the book. The book title will reflect your character and hobbies. You can include your photo if you want. Save your book cover and upload it on OpenMoodle (by 25th of February)

2. A group presentation (about 20 minutes): Imagine Coventry University plans to open a campus in Korea (for Coventry students) and Konkuk University plans to open a campus in the UK (for Konkuk students). Luckily, the UK government and the Korean government will offer generous subsidies, and land and construction costs are available free of charge. Conduct market research in the educational sector (competitors, educational rates…) and decide which city is the best (present the reasons), what language(s) should be used in classroom (consider if the option is realistic), what international strategy it should use (ex: a joint-university with another partner university, acquiring a pre-exisiting university, or starting from scratch). Decide tuition fees and marketing strategies. At the beginning, you have resources to open only 5 departments and which departments are you going to open and what is the reason? Which universities are competitors and how can the university outperform in competition? (uploading deadline: by the 23rd of March) You can use Adobe Spark Video or film your presentation.

3. Online debate: evaluate each other’s group presentation. Do you think their plans are feasible? If not, criticise their plans with valid evidence/reasons. If possible, suggest alternative options. (by the 30th of March)

Type of interaction: Commenting on Moodle, Group presentation, Online Debate

OIL Outputs

1. Students can apply knowledge in globalisation in the educational sector.
2. Students can devise international strategy.
3. Students can identify why there are different opinions and where the differences are from.
4. Students are familiar with using online technologies such as Adobe Spark Video.